When you hear about Traditional Chinese Medicine or TCM, acupuncture might be the first thing that comes to your mind. But TCM represents a much broader system of medicine.
A foreign national in China successfully opened a number of Traditional Chinese Medicine clinics that cater to both Chinese and foreign clients. On this episode of Venture in China we'll learn how she became interested in Traditional Chinese Medicine and how she turned her interest into a successful business in China.
Considered an alternative medical system in much of the Western world, in China, Traditional Chinese Medicine, or TCM, is a valuable cultural treasure for over one billion people. While it attracts increasing attention in western countries, in China fierce debate over its legal existence has been raging on for over one hundred years. With thousands of years of history and a variety of almost magical treatment methods such as acupuncture, herbal medicine, food therapy, cupping and Tuina massage, TCM has never been without its side in western eyes. That's not to say however that doubts surrounding its efficacy and safety, as well as longstanding confusion over its development in China don't exist. Such uncertainty has resulted in a new wave of debate over whether to preserve or abolish this living symbol of Chinese culture.